Blindside’s proprietary digital audience intelligence platform uses a fusion of simulation, machine learning, and artificial intelligence to provide clients an interactive, real-time, cross platform, whole of life picture of audiences across any geographic area, language, and time zone, on any topic of significance, such as a specific sector, brand, product, theme, or current event.
(a) Listening:
Social listening and sentiment analysis monitors ALL conversations and engagements in ALL languages across ALL digital and social platforms at ALL times on any given topic, tracking and scoring sentiment, share of voice, and patterns of engagement.
(b) Mapping:
Network mapping synthesizes and maps all social networks online within a designated geographic focus area, to understand nodes of influence, flows of information, and hierarchies of power.
(c) Simulating:
Population simulation synthesizes vast quantities of static data fused with real-time data sources to build detailed databases of target audiences both online and offline at local, national, regional and international resolutions, to simulate their behaviors, to determine the most effective client interventions, and to automatically execute them.